Amost each comany has somewhere in their policy mentioned magic words as „eco innovation“ or „green four-leaf clover“ to declare their orientation on environment protection. Green or eco activities sounds like complusory skating for each company. But what I am missing is real leader (a product or service) on the market which offer new ideas and products, bringing dreams into homes, forming and learn users and create value.
Value is the word which I understand in very simply way – I do not want to pay for something which I do not use (I do not need). By other words it means that we do not need to spend limited resources – manpower, material and energy for manufacturing of parts which did not give us any added value. For the future we should consider that each product must be possible to adjust / configurate to get best added value for the user but on other hand to consume only realy necessary amount of material resources.
Look into your living room and check how many remote controls do yo have. How many single devices you have which have many different functions and connectros but you use just a few of them. How should looks like home info-entertaiment center in the near future ?
I would like to have a choice to tag together device which will 100% fit to my needs and manners. Simple configurator guide you through to select source of receiving signal (cable, satelite, DVB-T, internet, ..), offer to you size of storage media (HDD, SD card, ..), sound system with speakers, blue ray drive, screen type and size. You can consider about internet connection and web camera on you screen for video calls. Finaly you decide for remote control or touchpad with virtual keyboard to type your messages. You will create unique device which fits into your needs. Manufacturing place will get exact specification of product and use components which are realy necessary for function.
In reality it maybe that you will buy just simple screen (PDP, LCD, ..) with one HDMI input to plug-in video signal. Broadcasting signal will be processed in your main unit which will be able in additional play music, record video streems or connect to the internet and make video calls.
Lack of energy and price of energy will be main topics for next future. It is quite bad perspective for company who manufacture and sell products which mainly consume energy. On other hand it give us a chance to be a leader in innovation.
Considering how normal household use energy .. Main portion is allocated to heating / cooling, hot water preparation, food storage and washing. Think how to let all single devices work together ..
Air condition is consuming energy and create cold air to cool room, surplus heat we blow outside on the street. Refrigerator is „fighting against air condition“.. small compressor cool limited space inside the fridge and heat up the room. Finaly on other place of your home water heater consume additional energy and create hot water.
Consider to create central home energy unit which will create cold air not only to cool room but also cool your refrigerator. Refrigerator which has a doors from special material which allow you to look inside without opening the door. Surplus heat unit will use for pre-heating of water for washing machine or your morning shower. Top models can include photovoltaic cells to load your battery during the day and support your energy demand in the evening when you return home.
Innovation sounds simple - follow four principles :
1st leaf | Customer first | Offer to customer complete solutions - not just single products. Collect information from customer what he realy needs - identify and configurate his needs. |
2nd leaf | Standardization | Adjust our organisation / design in order to eliminate surplus functions, materials and processes |
3rd leaf | Operating profit | Reduce manufacturing risk – surplus material, overcapacity, stock of finish goods |
4th leaf | Sales growth | Open mind, search for new markets and opportunities, sales expansion |
So why we are not considering as innovating company ?